This brochure project was completed during my time at V2Works, a boutique agency based in Bothell, WA. Our client, Hamilton Company, needed a product brochure and supporting campaign materials to launch the ArcAir Sensor—a Bluetooth-enabled device that monitors real-time data from vats used in pharmaceutical and beverage production.
The ArcAir system allows users to remotely monitor dissolved gases and other parameters, giving lab technicians greater insight and control without needing to manually interact with equipment. Our goal was to create a piece that clearly explained a complex, highly technical product in a visually engaging and approachable way.
Creative Director: Troy Turner, V2Works
Senior Art Director: Brandee Borror, V2Works
Art Director: Megan Harrigan, V2Works
Designer: Megan Harrigan, V2Works
Writer: Brandon Stewart, Hamilton Company
The central visual concept was connectivity—both in the literal sense of wireless monitoring and as a metaphor for clarity and integration. Inspired by the Bluetooth-enabled features of the sensor, I created a flowing, morphed circle motif that echoed signal paths and the gas bubbles tracked during fermentation. This theme tied together visual language across very different industries—from biotech to brewing.
This brochure combined a wide range of tools and techniques. I used Modo to create custom 3D renders of the ArcAir sensor, and our team arranged product photography for the other components. I also created hand-drawn line illustrations and vector-traced complex visuals to maintain a consistent and dynamic visual language throughout.
This project brought together the full range of my creative skills—art direction, digital modeling, illustration, layout, and narrative design.
The brochure was translated into German and Italian and distributed across the U.S. and Europe. It became a key marketing asset at international tradeshows and industry events, helping to position the ArcAir sensor as a major advancement in lab automation and data transparency.
To support the launch, we created a series of webinars in multiple languages, timed to coincide with the release, promoted with ads and emails leading to landing pages. These sessions helped deepen understanding, answer region-specific questions, and emphasize the global relevance of the sensor.
While I wasn’t directly involved in tracking campaign metrics after launch, I’m proud to have contributed to a successful global product rollout. The fact that the ArcAir sensor is still in active use across multiple regions and industries speaks to the product’s staying power—and the strength of the creative foundation we helped build.
This project gave me valuable experience in translating complex technical content into visually compelling materials, a skill I continue to carry forward in my
work today.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.