As part of an in-house marketing campaign at Lighthouse, an AI technology company focused on eDiscovery and Information Governance. I created this interactive eBook as a high-touch engagement piece for our top 60 high-potential clients in the early stages of exploring AI in legal workflows.
Find Your AI POV is a digital guide designed to help legal professionals examine their perspectives on emerging applications of artificial intelligence in eDiscovery. Rather than prescribing solutions, the piece encourages reflection across seven key dimensions of AI adoption: compliance, privacy and security, ethics, accuracy, efficacy, trust and transparency, and job impacts.
Creative Director: Megan Harrigan, Lighthouse
Designer: Megan Harrigan, Lighthouse
Writer: Erica Jordan, Lighthouse
Editors: Diane Miller and Mitch Montoya, Lighthouse
Project Manager: Emily Johnson, Lighthouse
2025 Graphic Design USA Inhouse Design Winner, Book Category
I wanted the design to visually reflect the experience of shifting one’s perspective—of looking at something through a new lens. Inspiration came from both natural and digital landscapes, exploring how different “views” of our environment can deepen understanding and help us navigate complexity.
The cover merges multiple Adobe Stock images, composited and edited in Photoshop to create a layered, immersive scene. This visual entry point draws the reader into a new digital world and symbolizes the mindset shift the guide aims to inspire.
The interior layout continues the theme of dimensionality and perspective. Clean, minimalist typography overlays a modular grid system that mirrors the multifaceted nature of AI adoption. Each section uses its own typographic rhythm and color palette to emphasize key ideas, while embedded reflection questions encourage readers to pause, interact, and respond.
To enhance usability, I incorporated intuitive navigation elements based on a geometric motif from the cover. These simple, consistent icons guide users seamlessly between sections and companion forms. In the digital version, each icon is clickable, creating a fluid, self-directed reading experience.
Accessibility and flexibility were essential. The eBook was designed in both horizontal and vertical formats to meet different use cases, and every field is fully editable in PDF format. This allows users to fill out assessments, save their responses, and either print or revisit them later. After each of the seven chapters, readers reflect on how AI might impact their specific work scenarios—both positively and negatively.
The initial campaign ran for six months, targeting high-potential clients through paid LinkedIn and DemandBase placements. I designed and developed a custom HubSpot landing page to track engagement and form completions. After the gated phase, the eBook was released publicly through organic LinkedIn posts, the company homepage, and the Insights section of our site.
Phase 1 (Gated Access):
Phase 2 (Open Access):
This campaign revealed that gated content doesn’t align with our legal audience, who are often skeptical of form fills. Based on this insight, we shifted to fully open access for all future content. Find Your AI POV became a cornerstone of our AI content strategy, setting the tone and structure for subsequent nurture campaigns.
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